US Tourism Campaign Launches To Encourage Visitors

With the first ever US tourism campaign, countries such as Japan, Canada, and the UK (all top spending tourists in the U.S. come from these countries) will get the first taste of the many sites there are to see in the United States. 

As of Tuesday, Brand USA has created print, web, and video ads displaying tourism ministries much like the ones we see here at home of countries like Italy, China, or Israel.  This is a first for the U.S. as it has never marketed itself as a tourist destination to people living in other countries. 

In the last decade, tourism has increased around the world; however U.S. tourism has fallen mainly due to the security measures and visa procedures that became more complicated after the Sept. 11^th attacks.  Brand USA is now working with government agencies in order to make travel to the U.S. much easier than it has been the past 10 years. 

Within the next few weeks, advertisements will be spread throughout the countries of Brazil and South Korea with more countries to soon follow. 

Potential tourists will see sites in the ads that include the Redwood Preserve in California, and New Orleans French Quarter which soundtracks feature a song by Rosanne Cash (daughter of the late Johnny Cash) called “Land of Dreams”. 

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